We hired a car and decided to explore a bit further beyond Biarritz. I have always been curious about the the town Espelette - a curiosity fed by references to the spice produced in that area: piment d'Espelette. The spice is not fiery as one would expect from a chilli product - but has the mildness of cayenne pepper.
The town is a 30 minute scenic scenic drive from Biarritz, and has built its entire tourism around the production of its peppers, which are harvested, hung up to dry outside houses and celebrated in a festival d'Espelette in October. We walked around the town, bought the local produce which comes in the form of dried spice, salt flakes, jam, jelly and every condiment from mustard to olive oil. The signs in Espelette, as in many of the small town around this region are in the Basque language, and you will spot the Basque cross on everything from the linen, to the ubiquitous souvenir merchandise, as well as the green, red and white of the Basque flag.